The Landmark Resort works with MPTV Friends and is a sponsor of the Channel 10 TV Auction. It is part of our corporate spirit and commitment.
The MPTV Friends is the community support organization for the Milwaukee Public Television organization. The MPTV Friends schedule special events throughout the year, such as The Channel 10 Great TV Auction.
The Landmark Resort is one of the companies that support MPTV. We have provided a number of suites to be auctioned off during their unique on-air fundraising event ... airing on Channel 10 to southeastern Wisconsin and northern Illinois. The 2008 auction event is April 25 - May 3.
Auction income is used to purchase quality programming and maintain equipment for Channels 10 and 36.
History of the Channel 10 Great TV Auction:
- Premiered in 1969 with a goal of $50,000 and a volunteer base of 250.
- It now raises in excess of $1,200,000 with a volunteer base of 2,000.
- Supports 10 minutes of every hour of programming on Channels 10 and 36.
- Reaches an 11-county viewing area across southeastern Wisconsin and northern Illinois.
- Is made up 2,000 volunteers, 6,000 clients, 18, 000 items, and countless buyers.
- Leads the nation's PBS auctions in prime time viewer ratings.
- Is the #1 PBS auction in the nation, based on net revenue.
- Has won 5 PBS awards for fund raising excellence.
- Features antiques and art items in a public exhibit and on-air.
