Jun. 25, 2019
You want to escape to someplace relaxing and conduct some business while you’re away. When it’s time for “Bleisure” – that combination of business and leisure travel – choose the Landmark Resort in beautiful Door County, Wisconsin as your destination.
In a recent post on MeetingsToday.com, blogger Danielle LeBreck writes about bleisure as being a hot trend for today’s event planners. “The Bleisure Travel Trend Isn’t Going Away: How to Incorporate It Into Your Next Event,” is the title of her article. According to LeBreck, it’s changing the whole event planning approach. The destination of your event is almost as influential in someone’s decision to attend as the educational opportunities. According to the Decision to Attend Study by the International Association of Exhibitions and Events, 71 percent of all generations report that the destination factors into their decision to attend an event, with 20 percent to 30 percent saying it’s the deciding factor.
News flash! The Landmark Resort has been a year-round bleisure destination for more than 30 years.
“Our resort staff excels in working with meeting and event planners to plan a golf outing, a Door County trolley tour, a scavenger hunt, wine tasting event, kayak tours, concerts, and more, for the entertainment of bleisure groups staying with us,” said Jeff Larson, Director of Marketing and Sales. “The amenities available at the resort – from the meeting rooms, outdoor spaces with spectacular views to high speed technology for your meetings, and an experienced staff to meet your guests and co-workers needs during the workday – will help all of you be productive and then have fun after hours.”
Door County has been a natural draw for leisure travel since the early 1900s. Visitors to Door County spend $360 million annually, as individuals and families enjoy the great outdoors and take advantage of the five state parks and 300 miles of shoreline. The Landmark Resort is located just south of the Village of Egg Harbor, and host about 180 meeting groups a year. Some are one-day events and others stay for a week or more. Many are associations, and have an educational element.
To borrow a real estate phrase: location, location, location! It matters when planning a conference or event. The way we travel has changed across generations, and it has changed the entire event planning approach. From millennials to baby boomers, people crave memorable experiences in a new place—whether it’s for work or pleasure. The destination of your event is almost as influential in someone’s decision to attend as the educational opportunities or content you’re going to have them participate in when they arrive.
In addition to hosting your bleisure travel or event in a prime destination like the Landmark Resort, attendees expect a bonus leisure element, according to a recent study from Expedia Group Media Solutions. There is always something to do in Egg Harbor and Door County! Performing arts and entertainment abound. There’s a festival almost every weekend from May through October (winter holidays have their events too in November and December). Mother Nature puts on an ever-changing show as we move through the seasons. And anything to do with water is easily accessible - from scenic boat tours to kayak rentals.
One other aspect that makes Door County a fantastic bleisure destination? It’s easy to navigate, and travel between destinations in Door County. There are six wineries and four golf courses within a ten-minute drive. Now, there may be a 10-minute back-up in the busiest part of July, however, most often traffic is minimal.
Call the Landmark Resort’s helpful bleisure experts today, and we will help you make your next business meeting, retreat or conference a totally awesome experience!
Rick Malkemus (920) 868-5166
Louise Franda (920) 868-5165
©2020 Landmark Resort